{"id":876,"date":"2025-07-08T03:03:37","date_gmt":"2025-07-08T03:03:37","guid":{"rendered":"https:\/\/lspdigi.com\/blog\/?p=876"},"modified":"2025-07-08T03:03:37","modified_gmt":"2025-07-08T03:03:37","slug":"perbedaan-seo-dan-sem","status":"publish","type":"post","link":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/","title":{"rendered":"Perbedaan SEO dan SEM"},"content":{"rendered":"\n<p>Kalau kamu sedang belajar digital marketing, pasti sering dengar istilah SEO dan SEM dan apa si perbedaan seo dan sem. Keduanya sama-sama penting dalam dunia pemasaran digital, tapi sebenarnya punya perbedaan mendasar. <\/p>\n\n\n\n<p>Nah, biar kamu nggak bingung dan bisa memilih strategi yang paling pas buat bisnismu atau klien, yuk kita bahas tuntas perbedaan SEO dan SEM dengan gaya bahasa yang santai tapi tetap jelas!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Simak Lebih lengkap :<a href=\"https:\/\/lspdigi.com\/blog\/index.php\/2025\/07\/02\/sertifikasi-digital-marketing-resmi\/\"> Sertifikasi Digital Marketing Resmi<\/a><\/p>\n<\/blockquote>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#Apa_Itu_SEO\" >Apa Itu SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#Apa_Itu_SEM\" >Apa Itu SEM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#Perbedaan_SEO_dan_SEM_dari_Berbagai_Aspek\" >Perbedaan SEO dan SEM dari Berbagai Aspek<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#1_Kecepatan_Hasil\" >1. Kecepatan Hasil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#2_Biaya\" >2. Biaya<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#3_Jangka_Panjang_vs_Pendek\" >3. Jangka Panjang vs Pendek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#4_Tipe_Konten\" >4. Tipe Konten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#5_Target_Audiens\" >5. Target Audiens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#Mana_yang_Harus_Dipilih\" >Mana yang Harus Dipilih?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#Penutup\" >Penutup<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_Itu_SEO\"><\/span>Apa Itu SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO (Search Engine Optimization) adalah serangkaian upaya untuk meningkatkan peringkat website di hasil pencarian organik Google. <\/p>\n\n\n\n<p>Tujuannya adalah mendapatkan trafik gratis dari mesin pencari dengan cara mengoptimalkan konten, struktur website, dan faktor teknis lainnya. Jadi, ketika orang mencari topik yang relevan, website kamu muncul di halaman pertama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_Itu_SEM\"><\/span>Apa Itu SEM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sementara itu, SEM (Search Engine Marketing) adalah strategi pemasaran yang mencakup promosi website dengan menggunakan iklan berbayar di mesin pencari, seperti Google Ads. <\/p>\n\n\n\n<p>Tujuan utamanya adalah mendapatkan trafik cepat dengan menampilkan iklan di bagian atas halaman pencarian berdasarkan kata kunci tertentu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perbedaan_SEO_dan_SEM_dari_Berbagai_Aspek\"><\/span>Perbedaan SEO dan SEM dari Berbagai Aspek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nah, sekarang kita masuk ke pembahasan utama: apa saja sih perbedaan SEO dan SEM? Yuk simak poin-poin berikut ini.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Kecepatan_Hasil\"><\/span>1. Kecepatan Hasil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO butuh waktu kadang berbulan-bulan untuk hasilnya terlihat. Tapi begitu berhasil, trafiknya bisa stabil dan konsisten tanpa perlu bayar terus-menerus. <\/p>\n\n\n\n<p>SEM bisa kasih hasil instan, begitu iklan aktif, trafik langsung datang. Cocok buat promosi jangka pendek atau campaign terbatas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Biaya\"><\/span>2. Biaya<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO tergolong gratis dalam hal trafik, tapi tetap butuh investasi waktu dan tenaga, kadang juga biaya untuk tools dan jasa optimasi. SEM langsung bayar ke Google setiap kali ada yang klik iklan (PPC). Jadi lebih mahal, tapi hasilnya langsung kelihatan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Jangka_Panjang_vs_Pendek\"><\/span>3. Jangka Panjang vs Pendek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO lebih cocok untuk strategi jangka panjang. SEM ideal untuk promosi cepat atau tes pasar. Misalnya kamu mau tahu produk A laku atau nggak, coba iklan SEM dulu. Kalau berhasil, lanjutkan dengan strategi SEO untuk jangka panjang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tipe_Konten\"><\/span>4. Tipe Konten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO mendorong kamu buat bikin konten yang informatif dan relevan jangka panjang\u2014kayak artikel blog, landing page, atau panduan. SEM fokus pada landing page yang efektif untuk konversi. Jadi, pendekatannya bisa beda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Target_Audiens\"><\/span>5. Target Audiens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO lebih kuat untuk menjangkau audiens yang mencari informasi. SEM bisa digunakan untuk menjangkau audiens siap beli. Tapi keduanya bisa digabung untuk strategi maksimal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mana_yang_Harus_Dipilih\"><\/span>Mana yang Harus Dipilih?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kalau kamu masih baru dan punya budget terbatas, mulailah dari SEO. Tapi kalau kamu butuh hasil cepat atau sedang promosi campaign tertentu, SEM bisa jadi pilihan. Idealnya, dua-duanya dipakai barengan: SEM untuk hasil cepat, SEO untuk jangka panjang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Penutup\"><\/span>Penutup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Itulah penjelasan singkat tentang perbedaan SEO dan SEM. Meskipun keduanya sama-sama penting di dunia digital marketing, tapi pendekatan, biaya, dan hasilnya sangat berbeda. Sekarang kamu udah bisa lebih bijak memilih strategi yang tepat sesuai kebutuhan.<\/p>\n\n\n\n<p>Yuk, terus belajar dan eksperimen dengan dua teknik ini agar bisa maksimalin performa digital kamu! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kalau kamu sedang belajar digital marketing, pasti sering dengar istilah SEO dan SEM dan apa si perbedaan seo dan sem. Keduanya sama-sama penting dalam dunia pemasaran digital, tapi sebenarnya punya perbedaan mendasar. Nah, biar kamu nggak bingung dan bisa memilih strategi yang paling pas buat bisnismu atau klien, yuk kita bahas tuntas perbedaan SEO dan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[38],"tags":[202,201],"class_list":["post-876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perbedaan SEO dan SEM - Sertifikasi Informasi Teknologi Pilihan<\/title>\n<meta name=\"description\" content=\"Kalau kamu sedang belajar digital marketing, pasti sering dengar istilah SEO dan SEM dan apa si perbedaan seo dan sem. Keduanya sama-sama penting dalam dunia pemasaran digital, tapi sebenarnya punya perbedaan mendasar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perbedaan SEO dan SEM - Sertifikasi Informasi Teknologi Pilihan\" \/>\n<meta property=\"og:description\" content=\"Kalau kamu sedang belajar digital marketing, pasti sering dengar istilah SEO dan SEM dan apa si perbedaan seo dan sem. Keduanya sama-sama penting dalam dunia pemasaran digital, tapi sebenarnya punya perbedaan mendasar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/\" \/>\n<meta property=\"og:site_name\" content=\"Sertifikasi Informasi Teknologi Pilihan\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T03:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lspdigi.com\/blog\/wp-content\/uploads\/2025\/07\/Cuplikan-layar-2025-07-08-100141.png\" \/>\n\t<meta property=\"og:image:width\" content=\"569\" \/>\n\t<meta property=\"og:image:height\" content=\"376\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/\",\"url\":\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/\",\"name\":\"Perbedaan SEO dan SEM - Sertifikasi Informasi Teknologi Pilihan\",\"isPartOf\":{\"@id\":\"https:\/\/lspdigi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lspdigi.com\/blog\/wp-content\/uploads\/2025\/07\/Cuplikan-layar-2025-07-08-100141.png\",\"datePublished\":\"2025-07-08T03:03:37+00:00\",\"author\":{\"@id\":\"https:\/\/lspdigi.com\/blog\/#\/schema\/person\/c607fd673d76234c85d88a2f08363911\"},\"description\":\"Kalau kamu sedang belajar digital marketing, pasti sering dengar istilah SEO dan SEM dan apa si perbedaan seo dan sem. Keduanya sama-sama penting dalam dunia pemasaran digital, tapi sebenarnya punya perbedaan mendasar.\",\"breadcrumb\":{\"@id\":\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#primaryimage\",\"url\":\"https:\/\/lspdigi.com\/blog\/wp-content\/uploads\/2025\/07\/Cuplikan-layar-2025-07-08-100141.png\",\"contentUrl\":\"https:\/\/lspdigi.com\/blog\/wp-content\/uploads\/2025\/07\/Cuplikan-layar-2025-07-08-100141.png\",\"width\":569,\"height\":376,\"caption\":\"Perbedaan SEO dan SEM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lspdigi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Perbedaan SEO dan SEM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lspdigi.com\/blog\/#website\",\"url\":\"https:\/\/lspdigi.com\/blog\/\",\"name\":\"Sertifikasi Informasi Teknologi Pilihan\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lspdigi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/lspdigi.com\/blog\/#\/schema\/person\/c607fd673d76234c85d88a2f08363911\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lspdigi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52efc5d4a4e4491740ecd3081978c18cffc55ba5877da30e595a7bc67cc111bf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52efc5d4a4e4491740ecd3081978c18cffc55ba5877da30e595a7bc67cc111bf?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/lspdigi.com\"],\"url\":\"https:\/\/lspdigi.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perbedaan SEO dan SEM - Sertifikasi Informasi Teknologi Pilihan","description":"Kalau kamu sedang belajar digital marketing, pasti sering dengar istilah SEO dan SEM dan apa si perbedaan seo dan sem. Keduanya sama-sama penting dalam dunia pemasaran digital, tapi sebenarnya punya perbedaan mendasar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/","og_locale":"en_US","og_type":"article","og_title":"Perbedaan SEO dan SEM - Sertifikasi Informasi Teknologi Pilihan","og_description":"Kalau kamu sedang belajar digital marketing, pasti sering dengar istilah SEO dan SEM dan apa si perbedaan seo dan sem. Keduanya sama-sama penting dalam dunia pemasaran digital, tapi sebenarnya punya perbedaan mendasar.","og_url":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/","og_site_name":"Sertifikasi Informasi Teknologi Pilihan","article_published_time":"2025-07-08T03:03:37+00:00","og_image":[{"width":569,"height":376,"url":"https:\/\/lspdigi.com\/blog\/wp-content\/uploads\/2025\/07\/Cuplikan-layar-2025-07-08-100141.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/","url":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/","name":"Perbedaan SEO dan SEM - Sertifikasi Informasi Teknologi Pilihan","isPartOf":{"@id":"https:\/\/lspdigi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#primaryimage"},"image":{"@id":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#primaryimage"},"thumbnailUrl":"https:\/\/lspdigi.com\/blog\/wp-content\/uploads\/2025\/07\/Cuplikan-layar-2025-07-08-100141.png","datePublished":"2025-07-08T03:03:37+00:00","author":{"@id":"https:\/\/lspdigi.com\/blog\/#\/schema\/person\/c607fd673d76234c85d88a2f08363911"},"description":"Kalau kamu sedang belajar digital marketing, pasti sering dengar istilah SEO dan SEM dan apa si perbedaan seo dan sem. Keduanya sama-sama penting dalam dunia pemasaran digital, tapi sebenarnya punya perbedaan mendasar.","breadcrumb":{"@id":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#primaryimage","url":"https:\/\/lspdigi.com\/blog\/wp-content\/uploads\/2025\/07\/Cuplikan-layar-2025-07-08-100141.png","contentUrl":"https:\/\/lspdigi.com\/blog\/wp-content\/uploads\/2025\/07\/Cuplikan-layar-2025-07-08-100141.png","width":569,"height":376,"caption":"Perbedaan SEO dan SEM"},{"@type":"BreadcrumbList","@id":"https:\/\/lspdigi.com\/blog\/perbedaan-seo-dan-sem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lspdigi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Perbedaan SEO dan SEM"}]},{"@type":"WebSite","@id":"https:\/\/lspdigi.com\/blog\/#website","url":"https:\/\/lspdigi.com\/blog\/","name":"Sertifikasi Informasi Teknologi Pilihan","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lspdigi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/lspdigi.com\/blog\/#\/schema\/person\/c607fd673d76234c85d88a2f08363911","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lspdigi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52efc5d4a4e4491740ecd3081978c18cffc55ba5877da30e595a7bc67cc111bf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52efc5d4a4e4491740ecd3081978c18cffc55ba5877da30e595a7bc67cc111bf?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/lspdigi.com"],"url":"https:\/\/lspdigi.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/posts\/876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/comments?post=876"}],"version-history":[{"count":1,"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/posts\/876\/revisions"}],"predecessor-version":[{"id":878,"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/posts\/876\/revisions\/878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/media?parent=876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/categories?post=876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lspdigi.com\/blog\/wp-json\/wp\/v2\/tags?post=876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}